Logo design and concept

Idea of this project:

The goal of project was to create a great logo and concept for an extreme sports shop.

Store sells sportive equipment for people who practice extreme sports. The main idea was to create brand which will be walking with time, will be modern, simple and fresh. For this project we decided to create 3 types of icons (offroad, nautical, urban) in the same style. In every icon you can find the main symbol from logo. The color pallet we chose are shades of green and dark gray which symbolizes the closeness to nature.

Client

ShopExtreme

Location

Romania, Bucharest

Tag

Brand/Identity